Branding Your Organization as an Employer of Choice
Includes a Live Web Event on 07/30/2026 at 1:00 PM (EDT)
In today’s competitive labor market, especially within the public sector, organizations must do more than offer jobs. They must clearly define and communicate why they are a great place to work. This engaging webinar explores how public sector organizations can build a compelling employer brand that attracts, engages, and retains top talent.
Join us on Thursday, July 30th at 1 PM ET, as our presenters guide you through the fundamentals of employer branding, including how to articulate your organization’s mission, culture, and value proposition in ways that resonate with both current employees and prospective candidates. You will learn practical strategies for conducting honest organizational self-assessments, gathering meaningful employee feedback, and aligning leadership around a shared vision of becoming an “employer of choice.”
Also highlighted will be the unique advantages of public sector work, such as purpose-driven missions and community impact, and demonstrates how to effectively “market” these strengths in recruitment and retention efforts. Real-world examples, including insights from Jefferson County’s #TEAMJEFFCO approach, will illustrate how organizations can translate values into a strong, authentic employer brand.
Key Takeaways:
- Define and differentiate your employer’s brand in the public sector.
- Identify and communicate your organization’s unique value proposition.
- Leverage mission, culture, and employee experience as recruitment tools.
- Conduct effective internal assessments to strengthen your brand.
- Apply practical strategies to improve talent attraction, engagement, and retention.
Presenters:
- Jennifer Fairweather, DBA, PSHRA-SCP, Chief Human Resources Officer, Jefferson County, CO
- Robert J. Greene, Ph.D. CEO of Reward Systems, Inc., Consulting Principal at Pontifex
PSHRA® Webinars are a member benefit. Available to non-members for a nominal fee.
Making public sector work better®.
Robert Greene, Ph.D.
Consulting Principal
Pontifex Consulting
Bob is a Consulting Principal with Pontifex Consulting and faculty for DePaul U. in their MSHR and MBA programs. He has four decades of experience, has published four books and authored over 300 articles. He was a principal designer for the SPHR and PHR certifications for SHRM and the CCP and GRP certifications for World at Work. He was the first recipient of the Keystone Award for attaining the highest level of excellence. He holds the CCP, CBP, GRP, SHRM-SCP, SPHR and GPHR certifications.
Jennifer Fairweather, DBA, PSHRA-SCP
Chief Human Capital Officer, Jefferson County Human Resources, CO
PSHRA Past President
(she/her/hers)
Dr. Jennifer Fairweather is the Chief Human Resources Officer for Jefferson County, Colorado, and a Founding Partner of Dwennimmen Leadership Consulting. She also serves as an Adjunct Professor at the University of Denver and an Affiliate Professor at Regis University. With over 25 years of experience in both the public and private sectors, Dr. Fairweather has held leadership roles in human resources, finance, and human services. She earned a Bachelor of Science in Business Administration from the University of Colorado, a Master of Arts in Human Resources Development from Webster University, and a Doctorate in Business Administration from Johnson & Wales University. Dr. Fairweather holds multiple professional certifications, including PSHRA-SCP, SHRM-SCP, PHR, and a Certificate in Professional Training. She is also a Prosci Certified Change Practitioner and a Certified Executive Coach (CEC). A recognized expert in leadership, human resources, and diversity, equity, and inclusion, she has facilitated sessions at both local and national forums. She is a Past Nationa l President of PSHRA, serves on the board of the Second Chance Center, and is a working group member for the Society for Women's Health Research.
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